tag:blogger.com,1999:blog-27501132.post115776281918031886..comments2024-03-24T16:25:05.751-04:00Comments on Mayerson on Animation: Disney in 1959Mark Mayersonhttp://www.blogger.com/profile/00065971589878678848noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-27501132.post-1157808702942682472006-09-09T09:31:00.000-04:002006-09-09T09:31:00.000-04:00Hi Mark:In 1959, there were nothing but slow-openi...Hi Mark:<BR/>In 1959, there were nothing but slow-opening roadshows. Most films opened at one major theater and would slowly develop over time. SB opened at Radio City Music Hall, at premium prices, and took several months, even in NYC to move onto other theaters.<BR/><BR/>This pattern was the case until 1962 when UA realeased 10 films - one at a time - into hundreds of theaters at the lower prices. (Maybe 20 in NY and its boroughs.) Among these ten were <STRONG>Dr. No</STRONG> and <STRONG>To Kill A Mockingbird</STRONG>. It was a success since the film could better capitalize on the initial advertising. The new way of movie distribution was born. This turned into a science with <STRONG>The Deep</STRONG>.Anonymousnoreply@blogger.com