tag:blogger.com,1999:blog-27501132.post116012668774351422..comments2024-03-24T16:25:05.751-04:00Comments on Mayerson on Animation: The GrossesMark Mayersonhttp://www.blogger.com/profile/00065971589878678848noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-27501132.post-1161536754542834772006-10-22T13:05:00.000-04:002006-10-22T13:05:00.000-04:00Darryl, I agree with you completely. However, tho...Darryl, I agree with you completely. However, those other figures that you want are not easy to come by. Box office grosses are now reported in the mainstream press. The cost of a film is not so certain and neither is the marketing cost.<BR/><BR/>We can tell which DVD's are in the top ten, but not how much they've grossed vs. how much they cost to produce and distribute. And we'll never know how much a film has made through ancilliary merchandise like toys, etc.Mark Mayersonhttps://www.blogger.com/profile/00065971589878678848noreply@blogger.comtag:blogger.com,1999:blog-27501132.post-1160342644253955422006-10-08T17:24:00.000-04:002006-10-08T17:24:00.000-04:00Animator-boy, the glut basically is two more featu...Animator-boy, the glut basically is two more features than there were in 2002 and three more than 2005. It's not like we're up by 50% or 100%.<BR/><BR/>Jpl, marketing is critical for the opening weekend. The second weekend really says how much an audience likes a film. If the film works for audiences, the drop isn't all that severe. For unpopular films, the fall may be huge. The problem for all films these days is if they don't have a strong opening weekend, the theaters will replace them very quickly with a newer release. That also has an impact on eventual DVD sales. Marketing costs are the tail wagging the dog in a lot of cases.Mark Mayersonhttps://www.blogger.com/profile/00065971589878678848noreply@blogger.comtag:blogger.com,1999:blog-27501132.post-1160244050935509892006-10-07T14:00:00.000-04:002006-10-07T14:00:00.000-04:00"Although of course how much a film makes has litt...<I>"Although of course how much a film makes has little or nothing to do with the quality of the film itself, and is all down to marketing."</I><BR/><BR/>Well, yes and a really big NO! ; )<BR/><BR/>In the case of a wonderful, really superlative film like "The Iron Giant" or a film everyone loved and was well-reviewed, "Wallace & Gromit", that's true("Giant's" marketing was terrible; essentially the studio, having already given up on their animation division at that time, tossed it away), but I'll be damned if the reason many <B>heavily</B> promoted films recently haven't bombed isn't because they're just not very good films, period--lousy word of mouth, in other words.<BR/><BR/> And more than plain marketing, there's also other factors that affect a B.O. for better or worse: time of year, what else is opening same day, etc. But really, marketing gets much too much credit at times: their job is to get people INTO theatres, yes--and it's a crucial and important task, obviously--but after that, it's up to the film itself to sink or swim, and all the marketing in the world won't brainwash anyone into loving a film that isn't good on its own merits.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-27501132.post-1160152722208464682006-10-06T12:38:00.000-04:002006-10-06T12:38:00.000-04:00it IS interesting, very interesting.Although of co...it IS interesting, very interesting.<BR/><BR/>Although of course how much a film makes has little or nothing to do with the quality of the film itself, and is all down to marketing.<BR/>I'd love to see how much each of these productions spent on marketing their.Boris Hiestandhttps://www.blogger.com/profile/10899648137868635425noreply@blogger.comtag:blogger.com,1999:blog-27501132.post-1160149341860936722006-10-06T11:42:00.000-04:002006-10-06T11:42:00.000-04:00It's interesting that with all the talk about an a...It's interesting that with all the talk about an animation glut, that the number of films released in 2006 isn't much different than the last several years.....furthermore the overall annual gross is the 2nd highest in recent years...<BR/><BR/>Yet if you read recent news articles it would seem like the sky was falling ;)RayChasehttps://www.blogger.com/profile/11569709975420368306noreply@blogger.comtag:blogger.com,1999:blog-27501132.post-1160148019797097122006-10-06T11:20:00.000-04:002006-10-06T11:20:00.000-04:00That's really interesting mark...thanks for taking...That's really interesting mark...thanks for taking the time to post these up!<BR/>I'm going to link your blog!Randeep Katarihttps://www.blogger.com/profile/02513054840931685761noreply@blogger.com