One Percent Redux

I want to call everyone's attention to a comment made by Andrew Osmond on the entry One Percent. He provides more details about the state of children's animation in the U.K. and it was Andrew who pointed to the above video, showcasing the culture issues that result from the lack of local production. If you're curious to see what the Wombles are actually like, go here (once again courtesy of Andrew.)

Canada has many co-production treaties, which allow companies from different countries to collaborate with a Canadian company on a show and still have it count as Canadian content. It works economically as it makes it easier to get a show financed and provide local employment. Culturally, however, the show has to satisfy multiple masters and the result is almost always a watered down compromise. The show can't be too specific to one partner's culture or it ends up being incomprehensible to the other partner's.

The result of all this is either imported children's TV (cheaper to buy than to produce original content) or co-productions (half a loaf being better than none). In neither case are children seeing the world they know reflected back to them.

One Percent

TV channels are suffering from declining audiences. That puts financial pressure on them to increase their viewership, which means that niche programs are often abandoned in favour of others promising larger audiences.

Like it or not, the children's audience is considered a niche that broadcasters have been abandoning for years. Some, like NBC, have abandoned it completely while others (Fox, CBS) have just leased out their children's timeslots rather than bother to originate programming themselves.

I recently spoke to a Canadian studio owner who said to me that while there are quotas for how much Canadian content a channel must broadcast, there's no requirement that the Canadian content be new. As overall audiences shrink (and the world heads into a recession), there's lots of incentive to avoid commissioning new children's programming. Here's an article from the Telegraph in the U.K. about the British situation.

There are 26 channels available to satellite and cable viewers that specifically cater for children. They include Cartoon Network, which shows the popular US-made cartoon Ben 10. However, the number of original and native programmes has plummeted. One per cent of the 113,000 hours of children's programmes broadcast last year were new commissions made in Britain.

The situation in Britain is complicated by a ban on junk food advertising during children's programming. That's undoubtedly good for children's health, but not so good for animation artists' bank accounts.

These pressures have also affected budgets. I heard from the same studio owner that producers are attempting to get half hour shows produced in China for $25,000. That price is only for the visuals, not scripts, boards, audio tracks and post-production, but I commented that in the 1970's in New York, Zander's Animation Parlour would get $30,000 for the visuals of a 30 second commercial. Commercials always had higher budgets per minute than the shows they interrupted, but it's hard to imagine how any studio could produce 22 minutes for $25,000.

Disney's recent live action successes have also reduced the amount of new TV animation being produced. The big question is whether this situation is temporary and will improve or if we're seeing the a permanent change in children's TV.

This might be a good time to be pitching puppet shows.

Halas and Batchelor

This is a new book that I was completely unaware of. Halas and Batchelor were, for years, the leading British animation studio. They were the first British studio to do a feature, Animal Farm, and did other features as well, including one of a Gilbert and Sullivan operetta called Ruddigore. The book also includes a DVD, though I'm not sure what the contents are.

Animators will probably be familiar with the book Timing for Animation by Harold Whitaker and John Halas. Whitaker was one of the leading animators at the studio.

Here's the link to Amazon in Canada and in the U.S. Neither has a cover image, which I nicked from Bud Plant.

I haven't seen this and have no idea how good it might be. If anyone already has a copy, please leave a comment with your impressions.