Why Niche Brands Win

There's a very interesting article over at Chris Anderson's Long Tail blog about large companies that work hard not to be associated with some of their own brands. Needless to say, I think that there's a lesson for animation studios here. I've thought for a long time that there's a market for animated features that aren't aimed at the family audience and are made for relatively low budgets. If Hershey, Nike and Black & Decker can make this work, there's no reason an animation studio can't.