Helletoon

Teletoon is running another one of those contests that essentially rape creators while pretending to do creators a favour.

By submitting your film -- not winning, just submitting -- here's what Teletoon takes:

You hereby grant TELETOON Canada Inc., its affiliates, agents and each of their successors and assigns (collectively ,”TELETOON”) the unlimited, irrevocable and royalty-free licence and right to use, display, exhibit, edit, modify licence, sub-licence and otherwise exploit the video (“Video”) you upload to www.teletoonatnight.com (“Website”) without notice or compensation to you or any third party, in perpetuity throughout the world, in any and all manner, media or technology now known or hereafter devised including, without limitation, TELETOON’s television services, websites, or in any promotion or programming for TELETOON.

In short, they can do whatever they like with your film without your permission or without any payment to you. They can sell it to anyone they choose. They can edit it or modify it in any way they like. They can do this anywhere in the world, forever, in any existing medium or any medium not yet invented. You have a problem with that? Too bad. By submitting, you've given up your legal right to complain:

You fully discharge, release, indemnify and hold harmless TELETOON and its respective directors, officers, employees, agents, representatives and advertising and promotional agencies (collectively, “Releasees”) from any or all claims, demands, damages, losses, expenses (including any legal fees and expenses) actions or causes of action whatsoever incurred by or asserted against Releasees arising out of or in connection with: (a) any breach or alleged breach of any representation, warranty, promise or agreement made by you in this agreement; or (b) TELETOON’s use of the Video in accordance with the rights and licences you granted to it under this agreement.

It is disturbing to me that Teletoon does not find this offensive. Why would anyone want to do business with these people? What they are doing with these contests is vacuuming up other people's intellectual property and planting their flag on it. I hope this contest fails to attract entrants and I would discourage anyone from entering.

The truth is, if you have a film you want to pitch to them or anyone else, make an appointment and pitch it. If they don't want it, you walk out of the meeting with them having no rights whatsoever to your film or idea. And if they want it, get yourself a good lawyer and squeeze every penny you can out of them. Because they have no scruples about taking your property without paying. They've stated that in black and white.

If you have the stomach for it, you can read the details here.

The Lure of Live Action

Two things arrived in my email this morning that are separate but related. The first is that Teletoon, a Canadian animation cable channel, will start running live-action programming. The second is that AWN reports that Chris Wedge, co-director of Ice Age and Robots, will be directing the live action film version of The Invention of Hugo Cabret, based on the book by Brian Selznick.

It's easy to understand why Teletoon is doing this. The TV winds are all blowing the Disney Channel's way, with live action tween fare pulling in the ratings. The corporate commitment to anything only lasts as long as it is profitable. If animation ratings are down, animation is not the business to be in.

The Cartoon Network has already gone this route and is reportedly upset that their name is so explicitly tied to animation. Teletoon has the same problem and one more. It is chartered by the government and its mandate is to be an animation channel. The following quote comes from an email newsletter I get from C21media.net. Here's how Teletoon will be positioning their live action content so as not to get in trouble with the government:

"We don't have to air just animation; we will do fully live-action series. It would be really interesting to hear more pitches on things like that," says Teletoon's director of programming Caroline Tyre, outlining a new drive to think outside the box.

"She points out, however, that there still must be a connection to animation, whether it is a toon/live-action hybrid or simply based on a concept that comes from the world of animation, such as a graphic novel or a pre-existing cartoon property."

So the purpose of Teletoon isn't to broadcast cartoons, it's to broadcast programming based on cartoons. See? That was easy!

There are reasons why an animation feature director would try out live action. First, there are just more live directing gigs, which means that someone with a successful box office track record has a good chance of landing a project. Brad Bird will be directing a live action film called 1906 and Rob Minkoff has helmed several live films such as Stuart Little. Even Frederik Du Chau, whose animation track record is hardly stellar, has managed to carve out a place for himself in live action.

The Invention of Hugo Cabret is a good book with the potential to make a good film. However, it's nothing like the films that Wedge has co-directed at Blue Sky. That's another reason why live action is attractive: a greater range of subject matter.

That might be the most pertinent issue. As much as we want to believe that animation is a medium and not a genre, maybe everybody outgrows it after a while. Which isn't to say that animation isn't capable of more than it's currently doing, but looking at what's out there now, it's not hard to sympathize with directors who want to try something new.