




Reflections on the art and business of animation.
"You can see why people find YouTube subversive," says [Alex] Gregory. "If you were to put all the failed [TV] pilots up there and some of them became popular at a time when the shows the networks put on as series were failures, it would make them look terrible. In fact, it would make their jobs look superfluous. If you prove their taste wrong or incorrect, that's a pretty dangerous scenario."
"We knew we didn't have the quality to stand up to a theatrical release," Nelson says. "But we got five offers from DVD distributors." Nelson, however, was shocked by the deal terms, which were typical: No advance without a star or a decent budget. No piece of the backend. The distributor hangs on to its rights for seven to 10 years. And when they sell the DVD on the Internet via Amazon or Netflix, the distrib takes 25% of the gross and subtracts all expenses, including replicating and supplying DVDs and marketing. (Netflix won't take any films without a distributor.)I keep saying this and you're probably sick of reading it. Under the old system, before the internet, distribution was scarce. This led to gatekeepers who sifted through thousands of potential projects and picked the ones that they thought would sell. Inevitably, they picked material that had already sold or resembled material that had already sold. The good thing about this system was that the gatekeepers had money, so if you were picked, you were financed. The bad thing about this system is that they controlled content, so they could warp your project into whatever they thought the market wanted.
Nelson was amazed, too, by the distributors' lack of accountability. "They send quarterly reports by country," she says, "But they don't tell you how many units they sold. They don't keep track by film. They don't have systems or bookkeeping capabilities. There's no such thing as making money. What you get upfront is what you are going to see."
"Further, there's no way anyone can really prove that the newspaper page would be better off if strips died with their creators, other than pointing out a few that have and a general, logic-based hunch that, for example, audiences were more entertained by watching Jerry Seinfeld on Seinfeld than they would have been viewing his run playing Dobie Gillis. As ridiculous as that sounds, I think that's a pretty convincing way of looking at the overall issue. There's no way to keep any piece of art running past the death of its creators without a loss of vitality somewhere along the way, and when that decline defines a significant portion of your public face, it's bound to have a significant effect on the art form."



A couple of notes on the draft. The effects animator on shots 3 and 35 is listed as Struther and Struthers. It's probably Sandy Strothers. Also, the effects animator listed as Case in shot 13 is probably Brad Case, but Alberto Becattini doesn't list him as being at Disney this early. I'm not aware of another Case who might fit the bill.