Merchandising Moolah

Last September, Forbes published a list of the 20 most lucrative merchandising properties for the preceding year:

1. Disney Princess (Disney) $1.60 billion in 2011 retail sales
2. Star Wars (Lucasfilm) $1.50 billion
3. Pooh (Disney) $1.09 billion
4. Cars (Disney) $1.05 billion
5. Hello Kitty (Sanrio) $800 million
6. Mickey & Friends (Disney) $750 million
7. WWE (WWE) $700 million
8. Toy Story (Disney) $685 million
9. Peanuts (Iconix, Peanuts Worldwide) $600 million
10. Sesame Street (Sesame Workshop) $515 million
11. Disney Fairies (Disney) $435 million
12. Thomas the Tank Engine (Hit Entertainment) $390 million
13. Garfield (Paws Inc.) $370 million
14. Dora the Explorer (Nickelodeon) $330 million
15. SpongeBob (Nickelodeon) $330 million
16. Spiderman (Marvel/Disney) $325 million
17. Ben 10 (Cartoon Network) $295 million
18. Angry Birds (Rovio) $250 million
19. Batman (DC/Warner) $245 million
20. Barbie (Mattel) $242 million

The above figures represent retail sales.  That money is split between retailer, manufacturer and licensor.  As the Forbes article states, the average license fee is 8.7% of the wholesale price (retail price is generally 30-40% higher).  As stated in the article, some Disney license fees are as high as 15%.  Companies like Disney are not only the licensor but also the retailer when it comes to their theme parks and Disney stores.  Mattel is both licensor and manufacturer when it comes to Barbie.

Now that Disney has bought Marvel and Lucasfilm, it has the top four spots, five of the top six, and eight of the top sixteen.  Nickelodeon has two spots and Warner, which owns DC and Cartoon Network, also has two.

This is where the real money is in animation.  Disney controlled properties grossed more than $7.4 billion dollars.  That's why Disney made Cars 2 and why it is releasing Planes (and the already announced Planes sequel) to theatres.  This is why there will be more Tinkerbell DVDs.  While Star Wars fans went years searching for anything new relating to the property, they are about to be buried in more than they can possibly consume.

This is also why a studio investing tens of millions of dollars in an animated feature aims it at the family market.  If the film can become a franchise, like Toy Story, the money keeps rolling in even in years when there is little to no new animation done.  Assuming that the wholesale price was 60% of the $685 million and assuming that Disney received 10% as a license fee, Toy Story merchandise brought Disney $41.1 million in gross revenue for a single year.  While there are costs associated with licensing, primarily office overhead, lawyers, art directors and/or artists,  there had to be millions in profits.  And that's just one of Disney's licensing revenue streams. Using similar numbers, the Disney Princess line brought in $96 million.

Why risk making an animated property for adults when animation aimed at children might have a wealthy afterlife through merchandising?  So long as this is the economic basis of animation, the situation will not substantially change.

The Prophet

Deadline Hollywood is reporting that Salma Hayek is producing an animated version of Kahlil Gibran's book The Prophet.  It is an omnibus film with the wrap-around material being directed by Roger Allers (The Lion King).  Allers wrote the script as well.

The various sequences are being directed by Tomm Moore (The Secret Of Kells), Joan Gratz (Mona Lisa Descending A Staircase), Bill Plympton (Guard Dog and Your Face), Nina Paley (Sita Sings The Blues), Joann Sfar (The Rabbi’s Cat), Paul and Gaetan Brizzi (Fantasia 2000), Michal Socha (Chick) and Mohammed Harib (Freej).

The film is due for completion in the spring of 2014.

TAAFI Shorts Selection

The Toronto Animated Arts Festival International has released its selection of shorts to be screened in July.  The list is here.

Written in Water

Disney recently released its animation schedule through 2018.  There are two and sometimes three films a year slated for release.  There are people, like Charles Kenney, who fear that we're looking at a glut of animated films that will wear out their welcome at the box office.  I agree with that, but I also think that it is inevitable.  The nature of capitalism is for companies to keep making what sells until it stops selling.  Once that happens, they move on to whatever is selling next.  If that's not animation, we're out of luck.  For those who might be skeptical, I can point out that westerns and musicals, both of which were commonplace in past decades, are now rare.  Animation could suffer the same fate.

Whatever happens, it's important to realise that Disney's schedule is written in water.

All predictions are based on current conditions continuing into the future, and that rarely happens.  For proof, we only have to go back to the start of this year.  After DreamWorks' Rise of the Guardians underperformed at the box office, there were layoffs and a schedule shuffle.  Peabody and Sherman was delayed and Me and My Shadow was taken off the schedule all together.

There will be no difference if a Disney film underperforms.  There's nothing like a write-off to get an executive to reexamine the plan and hedge his or her bets.

There's another elephant in the room that nobody is mentioning.  Robert Iger retires as CEO in 2015 and as chairman in 2016.  Iger was a marked departure from Michael Eisner.  While Iger is open to criticism for his decisions, his tenure has been free of the feuds that Eisner had with Jeffrey Katzenberg, Michael Ovitz and Steven Jobs.  Iger's successor, whoever that may be, will undoubtedly bring different ideas and priorities to the job.  Those differences may have to do with animation, including the status of Pixar, John Lasseter and releasing films in 3-D.

Ed Catmull, the president of Pixar, is currently 68 years old.  He'll be 70 by the time Iger steps down and he or the studio may decide to call it quits.  That may also result in changes to what happens to Disney animation.

No changing of the guard takes place without a change in the status quo.  While Disney and other studios can plan their release schedules for as far into the future as they like, the truth is that changing personnel and box office results are variables that they can't control.  As they say, past performance is no guarantee of future results.  If it was, we'd be watching Lion King 8 by now.

Visualising The Rite of Spring

May 29 marks the 100th anniversary of the premiere of Igor Stravinsky's "The Rite of Spring."  That's a piece that should be familiar to animation professionals and fans as it was one of the segments in Disney's Fantasia.

The above video is by Stephen Malinowski, a musician and computer programmer who has been attempting to visualize complex musical scores.  Watch it full screen for the best effect.

Here is an NPR interview with Malinowski, where he talks about his process.

"People usually respond to sound in a unitary way. It's the reason why you can't follow more than one conversation at a time at a party, for example. But with vision, your brain is trained to comprehend multiple things at once: you can take in many more elements simultaneously. In music, there's often much more going on than you can grasp in that moment of hearing. When you have a visualization, your eyes lead your ears through the music. You take advantage of your brain's ability to process multiple pieces of visual information simultaneously."

An Independent Success

The video embedded above has been viewed almost 42 million times. That's a number larger than the population of many countries, including Canada.

If you're not aware of it, Simon's Cat has been around for about 5 years and is a series of cartoons like the above by Simon Tofield on YouTube.  In addition to his animation, Tofield has authored eight books featuring the character.

Now, he has sold worldwide distribution rights to Entertainment One, and their goal is to broadly merchandise the character.

Merchandising has always been gravy money in the animation business.  Somebody pays you to produce products featuring your character.  While there are some costs associated with it, such as quality control, it's less expensive than animation and more profitable.  Licensing a character is as close as you can get in animation to printing money.  (That's why The Simpsons is still on the air even though its ratings have fallen substantially over the years).

 Look at what Tofield has done.  The series is designed to be just linework, no colour or gray tones.  All the films are pantomime so that they can be understood around the world.  There is no music except over the opening and closing credits.  They videos are based on an animal that's familiar to everyone.  The videos are short and there is no standard length, so they are as long as they need to be, not padded like TV animation to fill a predetermined slot.  It's built on a continuing character and the animation focuses on behavior, not stock poses or timing.

Not every idea is going to catch on with audiences, but here is proof that a single person with an idea and the ability to design to fit his production limitations can create a success and keep ownership of it.

Thanks to the internet, there were no gatekeepers.  There were no broadcasters changing the idea to make it more popular (as if they know how); no studio to take the rights away from Tofield and offer him what's called monkey points.  Monkey points are a percentage of profits, but when the studio is doing the book keeping, somehow there never are profits no matter how successful a property becomes.

Tofield had an idea and a way to get it to the audience.  That opportunity is available to everyone.  While the results will vary, it's more proof that pitching ideas to studios or broadcasters isn't necessary for success.

(Thanks, Paul Teolis)

R.I.P. Ray Harryhausen

Details here, here and here.

Bing Crosby's 110th Birthday

May 3 is Bing Crosby's 110th birthday.  While most people these days only know Bing Crosby for singing "White Christmas" or the duet he did with David Bowie, he was unquestionably one of the leading figures of popular culture for a good 30 years.  He was a success in recording, radio, movies and TV.  He was parodied in animation in cartoons like Bingo Crosbyana, Swooner Crooner, and Catch as Cats Can, but he lent his voice to animation on several occasions.  He sang for Paul Whiteman in the animated segment of the feature King of Jazz in 1930.  As well, he narrated Disney's version of The Legend of Sleepy Hollow and as spokesman for Minute Maid orange juice he voiced an animated caricature of himself.

Stop Motion Atoms

Stop motion animation can be done with anything that you can move one frame at a time.  But atoms?  IBM can do it.

 

"Obviously, this sort of stop-motion is a little more complex than your latest Vine. Every second millions of particles land on a typical surface, so this work had to be completed in a vacuum. And because atoms are feisty at room temperature, IBM used a scanning tunneling microscope to reach temperatures of -268 degrees Celsius (or 4-5 degrees Kelvin)—a point so close to absolute zero, most matter loses its hustle. To push and pull the atoms into place, scientists used a needle so sharp its point ends in a single atom. (Like the Earth and the moon, the needle doesn’t so much “touch” the atom as it does influence it.)"

Read more about it at Slate.

The Other Walrus and the Carpenter

Alice in Wonderland is one of those books that has been adapted many times for film. Paramount released a live action version in 1933 with an incredible cast: Gary Cooper, Cary Grant, Jack Oakie, W.C. Fields, etc. For all the star power, the film is not very good.

The Walrus and the Carpenter segment in the film is animated, produced by Hugh Harman and Rudy Ising.  It's also not particularly good, but it is somewhat rare and the film is going to be on Turner Classic Movies on Friday, May 3 at 8 p.m. Eastern time.

The whole film is a curio, but if you haven't seen it, it's worth watching once.

30 Seconds of Eric Goldberg Animation

Eric Goldberg did some drawn test animation for Wreck-It Ralph. Below is Eric speaking and showing 30 seconds of his animation.  You probably want to go full screen for a better view. (Link via Bleeding Cool)

Steven Soderbergh on the State of Cinema

Excerpts from Steven Soderbergh's  keynote address to the 56th San Francisco International Film Festival.  Read the whole thing here.  It's long, but worthwhile.

"The simplest way that I can describe it is that a movie is something you see, and cinema is something that’s made. It has nothing to do with the captured medium, it doesn’t have anything to do with where the screen is, if it’s in your bedroom, your iPad, it doesn’t even really have to be a movie. It could be a commercial, it could be something on YouTube. Cinema is a specificity of vision. It’s an approach in which everything matters. It’s the polar opposite of generic or arbitrary and the result is as unique as a signature or a fingerprint. It isn’t made by a committee, and it isn’t made by a company, and it isn’t made by the audience. It means that if this filmmaker didn’t do it, it either wouldn’t exist at all, or it wouldn’t exist in anything like this form.

"...The idea of cinema as I’m defining it is not on the radar in the studios. This is not a conversation anybody’s having; it’s not a word you would ever want to use in a meeting. Speaking of meetings, the meetings have gotten pretty weird. There are fewer and fewer executives who are in the business because they love movies. There are fewer and fewer executives that know movies. So it can become a very strange situation. I mean, I know how to drive a car, but I wouldn’t presume to sit in a meeting with an engineer and tell him how to build one, and that’s kind of what you feel like when you’re in these meetings. You’ve got people who don’t know movies and don’t watch movies for pleasure deciding what movie you’re going to be allowed to make. That’s one reason studio movies aren’t better than they are, and that’s one reason that cinema, as I’m defining it, is shrinking.

"...And unfortunately the most profitable movies for the studios are going to be the big movies, the home runs. They don’t look at the singles or the doubles as being worth the money or the man hours. Psychologically, it’s more comforting to spend $60 million promoting a movie that costs 100, than it does to spend $60 million for a movie that costs 10. I know what you’re thinking: If it costs 10 you’re going to be in profit sooner. Maybe not. Here’s why: OK. $10 million movie, 60 million to promote it, that’s 70, so you’ve got to gross 140 to get out. Now you’ve got $100 million movie, you’re going spend 60 to promote it. You’ve got to get 320 to get out. How many $10 million movies make 140 million dollars? Not many. How many $100 million movies make 320? A pretty good number, and there’s this sort of domino effect that happens too. Bigger home video sales, bigger TV sales, so you can see the forces that are sort of draining in one direction in the business.

"...In 2003, 455 films were released. 275 of those were independent, 180 were studio films. Last year 677 films were released. So you’re not imagining things, there are a lot of movies that open every weekend. 549 of those were independent, 128 were studio films. So, a 100% increase in independent films, and a 28% drop in studio films, and yet, ten years ago: Studio market share 69%, last year 76%. You’ve got fewer studio movies now taking up a bigger piece of the pie and you’ve got twice as many independent films scrambling for a smaller piece of the pie. That’s hard. That’s really hard."

A Cat in Paris

I finally caught up with this film on DVD and I'd say it's a mixed bag.  The best thing about it is the design, which seems influenced by Lorenzo Mattotti.  It's a relief to see a drawn feature that isn't imitating a too-familiar animation style.

The next best thing is the direction, which is taut.  The suspense works well and the chase scenes are exciting.

The story, however, is typical of a TV cop show.  It's literally cops and robbers stuff.  The only ambiguity is the cat burglar, whose personality is never developed well enough to explain why he's stealing in the first place or why a child's welfare is enough to cause him to change his plans.  The real villain, Costa, is pure cardboard.  He's exactly the kind of villain that animation too often falls back on: someone who is nasty with no explanation and surrounds himself with incompetent, comedy-relief henchmen.

The woman police officer is the only character who is really motivated.  Besides needing to catch criminals for her job, she has a personal stake in catching Costa, who murdered her husband.

If all the characters had been developed to the same level, the film would be more interesting.  The graphics, direction and pacing certainly make watching it a pleasant experience and Europe continues to show that drawn animation has possibilities that North America has ignored.  But the film itself doesn't live up to its design.

This is the directors' first feature.  Jean-Loup Felicioli and Alain Gagnol are currently working on Phantom Boy, due for release in 2015.  While the story is another cops and robbers tale, there's enough promise in A Cat in Paris that I'm looking forward to it. 

Sometimes "They" Are Other Artists

As a sort of follow-up to my last post, I'd like to point you to an excellent piece by animation veteran Steve Moore over at the FLIP blog.  It's a great look at studio politics in the present day and a warning about the rose-coloured glasses that animation artists often wear.

I'd point out, especially to students about to enter the workforce, that the large studios many students aspire to are often the most political.  They are filled with excellent artists and those artists are also highly ambitious.  It's the combination of those two qualities that got them there.  That causes the political maneuvering for choice spots, whether it's job titles or the juiciest shots, to be extreme.

Smaller studios are generally lower pressure places.  As an individual represents a greater portion of a studio's workforce, it means that individuals are treated better.  Should someone leave,  there's a larger hole in the project.  Smaller studios are also places where you can make mistakes without the spotlight being on you.  Smaller studios tend to work with smaller budgets and have smaller audiences, so the inevitable mistakes early in a career don't attract as much attention.

The "Frank and Ollie trajectory," as Moore describes it, was always a rare occurrence.  It's good to remember that as much pride as you might take from your employer's name, it's most likely a temporary association.

And just so you don't think that Moore's opinion is the exception, read what Steve Hulett of The Animation Guild has to add.

They Don't Want You

In the last several months, there have been major layoffs at visual effects, gaming and animation companies.

They don't want you.  They want your skills because they can profit from them.  But if they can get your skills from software or find somebody with your skills (or almost your skills) who will work cheaper, they'd prefer that.

When the project is finished and they're done with your skills, you're expendable.  If the projects they pick lose money, you pay by losing your job.

If they can find a government stupid enough to use taxpayers' money to subsidize them (when they are already profitable), they'll relocate.

If they need to buy skills from another company, they'll do it as cheaply as they can, even if it means they put the company out of business.

And if they see other skills that will make them more money than yours, they no longer want your skills.

Any why?  Because they have money and that makes them think they are smart.  But they're not as smart as they think.  And they know (and they're right) that money attracts skills like a magnet, so as long as they have money, they don't have to worry about finding skills.

Their money comes from the audience: you and me.  So long as we give them money, they won't change.  As long as the skills chase the money, nothing will change.  But if the skills can get their money from the audience, everything will change.

Beck's Back

There's no question that Cartoon Brew is one of the most widely read animation sites on the web.  When its authors Amid Amidi and Jerry Beck decided to split, leaving Amid in charge of Cartoon Brew, there was a question of where Jerry Beck would turn up next.

He first revamped his Cartoon Research site.  Jerry's love for animation history is well known and he has additional authors such as Jim Korkis and Fred Patten contributing to that site.

But Jerry has never been stuck in the past and now he's launched Animation Scoop, a site for news and discussion of contemporary animation.

So where I once checked out Cartoon Brew regularly, I now have three sites to check.  As Amid and Jerry are both hosting guest contributors, the animation blogosphere is now richer than ever for news and opinion.

I wish everyone continued success.

My Neighbors, The Yamadas and Pom Poko

While I am very familiar with the Studio Ghibli films directed by Hayao Miyazaki, I have to admit that I haven't paid as much attention to Ghibli's other directors.  In the last week, I watched My Neighbors, The Yamadas and Pom Poko, both directed by Isao Takahata.  Both films, though very different, were excellent.  I wish that I'd watched them sooner.

My Neighbors, The Yamadas is basically a sitcom and based on a Japanese comic.  However, there are sitcoms and sitcoms.  Lucille Ball getting her fingers stuck in a bowling ball when Desi Arnaz is bringing home an important business contact for dinner is one kind.  The characters in I Love Lucy are well defined, but shallow.  The pleasure comes from seeing how the characters react in a given situation.  There's real craft to this kind of show, but it's not really about character.

The other kind of sitcom is one where the situations reveal more about the characters' inner workings.  Shows like M*A*S*H or Frasier are not only funny, but also dig deep to reveal their characters' humanity.  For all her talent, Lucille Ball doesn't fit into this kind of show.

On the surface, My Neighbors, The Yamadas is a series of vignettes built around a five person family: mother, father, son, daughter and grandmother.  That's not very promising material; we've seen this kind of thing hundreds of times.  However, while the character designs are far more cartoony than the typical Ghibli production, implying a shallowness to the content, the characterizations are at least as good as anything Ghibli has produced.  The film is quiet and unspectacular, but the characters are so beautifully developed that they have depth that few recent animated characters have.  What is so appealing to me is that these depths aren't revealed through overwrought drama, but through thoroughly mundane daily events.

I've always admired Bakshi's Heavy Traffic for it's combination of cartoony design and emotional depth.  My Neighbors, The Yamadas resembles Bakshi in this way and it stands in stark contrast to the current crop of cgi films that fill the screen with detail while presenting characters who are not nearly as rich.

Pom Poko is radically different film than The Yamadas in terms of design and story, but like it in having so much going on beneath the surface.  The story concerns the expansion of human suburbs destroying the forest home of the tanuki, a species that Disney has labelled racoons in their dub and subtitles, but apparently is a form of badger.  The tanuki have a rich folklore in Japan and are supposed to be shape shifters.

On the surface, this is another ecological fable, something Ghibli has dealt with on several occasions.  However, the various ways the tanuki attempt to deal with the human expansion says more about the plight of aboriginal people than it does about wildlife.  I don't know enough about the Ainu, Japan's aboriginal people, to know how this film relates to their experiences, but Pom Poko could have been written about the natives of North America.  One tanuki contingent wants to violently resist and kill the human interlopers.  There is real death in this film, unusual for a film that seems to be family-friendly.  Another contingent ends up assimilating, using their shape-shifting abilities to live as humans.  The remainder of the tanuki attempt to maintain their way of life under greatly reduced circumstances.

How unusual for a animated film to deal with issues of terrorism, assimilation and the attempt of colonised people to maintain their culture.  Name a North American animated feature that even comes close.

Pom Poko is also unusually frank by North American standards about biology.  The male tanuki are drawn with visible testicles and have no reservation about using them in their transformations as well as singing with pride about them.  Given Disney's skittishness about Song of the South, it's amazing to me that Disney released this DVD.  I can only guess it was due to a contractual obligation rather than a willingness to stand behind the content.  The film is as subversive a family entertainment as I've ever seen though I'm not aware of any flak aimed at Disney as a result.

After watching these films, I will be doing my best to see the rest of Takahata's work.  These two films have placed him high on my list of the most important animation directors.

Sheridan Industry Day Promo 2013

It's that time of year again. As Sheridan Animation's industry day approaches, here's a sneak peak at what some of this year's films look like.

Sheridan College industry Day Commercial 2013 from Elaine Chen on Vimeo.

Who Are the Next Inspirations?

Sheridan College was lucky to host Disney writer-director John Musker last week.  There's some coverage here.  In addition to talking to students about their work, Musker gave a two hour presentation about his career, where he generously included the work of animators.  The names were no surprises: Glen Keane, Eric Goldberg, Mark Henn, etc.

Musker also talked about the early days of his career, particularly his time with Eric Larson and being taught by Jack Hannah.

Listening to Musker and staring at the young students in the audience, I started wondering about the next animators who would serve as inspiration.

Animators were pretty much invisible through the greatest part of what we call the golden age.  Bill Tytla got some publicity in Time magazine at the time of Dumbo's release and many of the Disney crew were anonymously featured in the live action portions of The Reluctant Dragon, but it really wasn't until Disney moved into TV that behind-the-scenes material started to appear.  When Disney was publicizing the initial release of Lady and the Tramp, there were segments with Frank Thomas, Milt Kahl, Woolie Reitherman, etc.  Those shows, and Bob Thomas's book The Art of Animation were really the public's first view of the people who made the characters move.

The TV audience for those shows (as well as Walter Lantz's copycat segments on The Woody Woodpecker Show), was the generation that grew up to enter the animation business in the '70s and '80s.  At the same time they were entering the business, others in their generation were writing about animation history, further publicizing animators, and not only those at Disney.

In the '90s, the TV generation had risen to prominence  in animated features.  Glen Keane, Andreas Deja, Eric Goldberg, etc. were all used to publicize the films on their release and then appeared in DVD extras.  These are the people that the Sheridan students were familiar with and who were featured in John Musker's talk.

But who are the animators who have risen to prominence in animated features in the last 15 years?  I'm not talking about directors (though only Pixar has really publicized them to the point that they have independent reputations).  Since cgi has taken over feature films, are there any cgi animators whose work is known to the general public? The same question can be asked about stop motion animators.

At Sheridan, it's been clear to me for years that the students seem to gravitate more to design than to story or animation.  There are relatively few who have stories they're desperate to tell or characters they want to bring to life.  I wonder if the flood of "Art of" books is responsible for this in some way.  It's one of the few places where animation artists get credited, but the books are mostly pre-production art. 

Whatever the reason, I think that the writing of history and publicity is having an impact on students' career aspirations.  Without animators as examples, there are fewer who aspire to follow that path.  There are fewer "ignition moments," when someone sees an animator bring a character to life and is struck by the desire to do the same thing.

This may be happening at the various online animation schools where students are interacting with working animators.  That's all to the good, but it doesn't reach the same number of people who see a DVD extra or work credited in a book.

In thirty years, when the audience for John Musker's talk is firmly established in animation, will there be any star animators known outside the studios?  While there were always star animators even if the public didn't know about them, I'm convinced that the lack of publicity does impact their number.

If I'm right, then that's something that animators can do to maintain the health of the field.  Animators, publicize yourselves!  What shots have you done?  What moments have you given audiences?  The more that human faces can be attached to performances that audiences remember, the more likely that we'll get more of those performances in the future.

Vimeo on Demand

Here's a potential game changer.  Video hosting site Vimeo has started an on demand service.  You can upload your videos, charge what you want, and keep 90% of the revenue after transaction costs.  That's a better deal than iTunes.  There are no restrictions as to video length or the number of episodes.  You can also sell through Vimeo or on your own site and the videos are viewable on a variety of devices.

This continues the trend of disintermediation, cutting out the middle man between creator and audience.  With alternate means of fundraising such as Kickstarter already in place (and Kickstarter also serves as a marketing tool), the pieces are in place for independents (and studios with foresight!) to start developing their own intellectual property and generating income from it.

The lessons of TV (and before that, radio) are that you want a series.  It's got to be a recognizable genre and needs a definite demographic (whether that's an age group or people who like something specific).  Then add appealing characters and start turning out episodes that appear regularly.  Price the work so that it's an impulse purchase.  On Vimeo, Don Hertzfeldt is selling his feature, It's Such a Beautiful Day, for $2.  At that price, it's cheaper than a cup of coffee and it lasts longer.

The people who can deliver on the above formula will succeed.  They'll get to keep ownership of their work and the lion's share of the revenue.  I hope we can return to a time, like the days of Vaudeville, when creators who can satisfy an audience are free to create without anyone else getting in the way.