Steve Schnier has a blog entry on how he got coverage for his forthcoming movie, Pubic Lice: The Motion Picture, in the Toronto Star.
Marketing is an area that most studio-based animation artists never get near. There are too many layers of management between artists and marketing departments. However, independents are forced to do it all themselves, so if you have plans to create anything independently, Steve's advice is worth reading.
Hey Mark - you ain't seen nothing yet.!
ReplyDeleteThe big problem with the blog is that I can only report on what's been done - not what's in the works. If I were to say that The Star is going to print an article about the movie, they might see it, feel manipulated and not run the article.
Same with when Gilbert signed on. I have to be very careful about what I reveal and when, which is frustrating to no end.