Here are two quotes that jumped out at me that will give you the flavour of the book.
"Nobody wants to read your shit.And this:
"What's the answer?
"1) Streamline your message. Focus it and pare it down to its simplest, clearest, easiest-to-understand form.
"2) Make its expression fun. Or sexy or interesting or scary or informative. Make it so compelling that a person would have to be crazy NOT to read it.
"3) Apply that to all forms of writing or art or commerce.
"When you understand that nobody wants to read your shit, your mind becomes powerfully concentrated. You begin to understand that writing/reading is, above all, a transaction. The reader donates his time and attention, which are supremely valuable commodities. In return, you the writer must give him something worthy of his gift to you.
"When you understand that nobody wants to read our shit, you develop empathy.
"You acquire the skill that is indispensable to all artists and entrepreneurs -- the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your reader/gallery-goer/customer. You learn to ask yourself with every sentence and every phrase: Is this interesting? Is it fun or challenging or inventive? Am I giving the reader enough? Is she bored? Is she following where I want to lead her?"
"A real writer (or artist or entrepreneur) has something to give. She has lived enough and suffered enough and thought deeply enough about her experience to be able to process it into something that is of value to others, even if only as entertainment.
"A fake writer (or artist or entrepreneur) is just trying to draw attention to himself. The word "fake" may be too unkind. Let's say "young" or "evolving."
"To get over it, the candidate must grow up."