We've all had bad photographs taken. I'm sure that everyone reading this has cringed at a driver's license, passport or yearbook photo of themselves. It's unusual, however, for a publisher to use such a bad photograph on the cover of a book that they want people to purchase. This book, out in October, is aimed at the 9-12 age range. No doubt many children would love to know more about Pixar and animation, but I can't imagine that the above photo will encourage them to reach for this book.
I'm sure that Disney and Pixar have excellent portrait photos available for publicity purposes. Why did an art director choose one where Lasseter is clearly not at ease? Cover up the smile and look at his eyes. This is a classic case of a face sending mixed signals. We've all done it, but most of us are lucky enough not to have it splashed on a book cover.