Friday, May 14, 2010
Incentives and Motivation
Daniel Pink is the author of Drive: The Surprising Truth About What Motivates Us. It's an excellent book and I recommend it. The above clip is a summary of some of the book's findings and obviously has repercussions for creative fields like animation. It also ties into the bottom-up vs. top-down aspects of comics and animation that I mentioned in the addendum to my post about TCAF and Animation.
(If the text is too small to read on your screen, you can either hit the fullscreen button at the bottom right of the video, or you can watch the video on YouTube here. And doesn't this presentation beat the heck out of Powerpoint?)