The worry, as seen in poor results for recent 3-D releases like Cats & Dogs: The Revenge of Kitty Galore, is that theater chains and studios have overreached on pricing. “We suspect some consumers are choosing 2-D movies solely to reduce the cost of their moviegoing experience,” wrote Richard Greenfield, an analyst at the financial services company BTIG, in an Aug. 23 research note.The top grossing film for the summer of 2010 was Toy Story 3, which took in $405 million at the North American box office and grossed more than a billion dollars world-wide.
Sunday, September 05, 2010
Summer Box Office
The New York Times reports that while box office revenue went up 2% this summer compared to last, attendance was actually the lowest since 1997. It's only higher ticket prices, specifically for 3D films, that's driven the increased revenue.
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Unfortunately I didn't go to the cinemas in the summer holidays (last time I went was in early July I think while I was at school).
Sadly, I did not get any time to see Toy Story 3 because I've been busy and I had been meeting up with friends at town - even though I was keen to.
I wish I could see it if I had the time, but now that I have a blog keeps me very busy.
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