Tuesday, January 25, 2011

Oscar Nominations

I don't take any awards seriously in that I don't take anybody's word that something is the "best" in any given category. However, I do take awards seriously as a marketing tool.

In the animated feature category, I'm happy to see that The Illusionist received a nomination. Of the three nominees (the other two being Toy Story 3 and How to Train Your Dragon), it is the film most likely to benefit from the nomination in that it is the only one of the three that is still in theatrical release. This should give it a bump at the box office. It will also boost the eventual DVD sales.

The other two films have already made most of their money. Their theatrical runs are over and their DVD sales peaked before last Christmas. While the nominations may goose their DVD sales a bit, the overall impact on their profits will be minimal.

The nomination of The Illusionist is also good for drawn animation. Anyone trying to finance a drawn feature will use this nomination as proof that the medium is still artistically viable. No nominations are needed to argue that for computer animation at this point in time.

Having said all of the above, I would be very surprised if The Illusionist wins. I think it's a given that Toy Story 3 will win the category. Its nomination for Best Picture is an indication of how much Academy members like it, but they will never vote for it in that category. The Illusionist has a better chance of winning Best Animated Feature than Toy Story 3 has of winning Best Picture, and I wouldn't place a bet on either occurring.


Eric Noble said...

Such a sad state of affairs. I'm hoping The Illusionist wins for best Animated Feature. Honestly, I was very disappointed in Toy Story 3.

Copper said...

I'm gonna call it now: Toy Story 3 wins best picture. You can bet on it!

Michael Sporn said...

Too bad The Illusionist didn't get a nomination for Best Picture. It desrves it more than Toy Story 3 which, like sitcoms, has a cast of characters that doesn't grow, deteriorate or change in the slightest. They just are transplanted by the end of the film after the Deus Ex Machina rescues them from the obvious and manipulative moments.

Jonathan Lyons said...

While I think the quality of animation in The Illusionist is exceptional, I wasn't satisfied with it as a movie. I put my thoughts into a blog post, available if you click on my name.

I think Toy Story 3 will win the animation award. I'll be shocked if it wins best picture.

Steven Hartley said...

I hope the King's Speech wins it.

NYFA Photography said...

its not the award but the process that makes it worthwhile!