




Unfortunately, I can only find a portion of this cartoon online, though the complete cartoon is part of the DVD set The Woody Woodpecker and Friends Classic Cartoon Collection. The clip below is courtesy of Kevin Langley.
Reflections on the art and business of animation.
For some, like Michael Buckley, the self-taught host of a celebrity chatter show, filming funny videos is now a full-time job.There are obvious lessons to be learned here, some of them from earlier media. Regular episodes are necessary. It's better to have a brand or niche so that viewers and advertisers can count on predictable content. Audiences respond to continuing characters, or in the case of Michael Buckley, a continuing host. All of the above are the norm in radio and television and have migrated to the web.Mr. Buckley quit his day job in September after his online profits had greatly surpassed his salary as an administrative assistant for a music promotion company. His thrice-a-week online show “is silly,” he said, but it has helped him escape his credit-card debt.
Mr. Buckley, 33, was the part-time host of a weekly show on a Connecticut public access channel in the summer of 2006 when his cousin started posting snippets of the show on YouTube. The comical rants about celebrities attracted online viewers, and before long Mr. Buckley was tailoring his segments, called “What the Buck?” for the Web. Mr. Buckley knew that the show was “only going to go so far on public access....”
Granted, building an audience online takes time. “I was spending 40 hours a week on YouTube for over a year before I made a dime,” Mr. Buckley said — but, at least in some cases, it is paying off.
...Cory Williams, 27, a YouTube producer in California, agrees. Mr. Williams, known as smpfilms on YouTube, has been dreaming up online videos since 2005, and he said his big break came in September 2007 with a music video parody called “The Mean Kitty Song.” The video, which introduces Mr. Williams’ evil feline companion, has been viewed more than 15 million times. On a recent day, the video included an advertisement from Coca-Cola.
Mr. Williams, who counts about 180,000 subscribers to his videos, said he was earning $17,000 to $20,000 a month via YouTube. Half of the profits come from YouTube’s advertisements, and the other half come from sponsorships and product placements within his videos, a model that he has borrowed from traditional media.
On YouTube, it is evident that established media entities and the up-and-coming users are learning from each other. The amateur users are creating narrative arcs and once-a-week videos, enticing viewers to visit regularly. Some, like Mr. Williams, are also adding product-placement spots to their videos. Meanwhile, brand-name companies are embedding their videos on other sites, taking cues from users about online promotion. Mr. Walk calls it a subtle “cross-pollination” of ideas.
This is why I think that pitching ideas to TV should be a thing of the past. I know from personal experience that the structure of broadcasting works against creators having control of their shows. Now, the economics of TV are getting increasingly bad. If the web is the "single, universal, multipurpose network," why not go there yourself instead of depending on someone else to take you there? That way, you're the one selling to the final customer instead of trying to satisfy gatekeepers who are likely to turn you down or twist your idea out of shape.Perhaps the most prescient of all digital prophets was scholar W. Russell Neuman, whose 1991 book, The Future of the Mass Audience, saw how the Web would overturn the existing order before the public World Wide Web even existed. The media—newspapers, magazines, TV, radio, cable, motion pictures, games, music, books, newsletters—all resided in separate "unique, noncompetitive" analog silos. Translating and transmitting from one format to another was "an expensive, labor-intensive endeavor," Neuman writes.
By introducing these varied—and often monopolistic—media to a "single, universal, multipurpose network," the digital Web destroyed the old barriers and created new competitive pressures. For end users, viewing last night's Dave Letterman monologue or cruising Craigslist or scanning today's headlines or reading one's inbox or listening to the Timbaland/Cornell collaboration now happens inside the same space. In other words, CBS, the Times, Universal Music, Verizon, Blockbuster video, and anybody else who wants your media attention is fighting for your attention (mindshare and dollars) in the same kiosk.
Next year's 3-D releases include a version of the original "Toy Story" from Disney and James Cameron's "Avatar" from News Corp., the director's first feature film since "Titanic" in 1997. Disney plans five 3-D films, the most of any studio. In February, NBC Universal will release "Coraline," based on the book by Neil Gaiman. "Monsters vs. Aliens" is set for March, DreamWorks Animation's only movie of the year.Katzenberg foresees theatres adding a $5 surcharge over regular admission rates for the 3D experience. There are currently 1000 screens in North America able to project 3D. In 4 months, there will be 2500 and by 2010 there are expected to be 7500. The Bloomberg article implies that the current economic downturn is going to slow the spread of 3D venues.
Cinedigm Digital Cinema Corp., a supplier of software to run digital theaters, had planned to convert as many as 1,500 screens by March 2009. Now, with funds on hold, the company expects 100 to 200, chief executive Bud Mayo said.While box office grosses have gone up, movie attendance has gone down. The increase in ticket prices is responsible for the increased grosses. The same economic downturn that's slowing down installation of 3D projection may also cut into 3D box office if the theatres charge more for the dimensional versions.
Does anyone still believe that the forms of movies, television, magazines and newspapers might exist independently of their rapidly changing modes of distribution? The thought has become unsustainable. Take magazine writing. In school or on the job, magazine writers never learn anything so broad as to “tell great stories” or “make arresting images.” You don’t study the ancient art of storytelling. You learn to produce certain numbers and styles and forms of words and images. You learn to be succinct when a publication loses ad pages. You learn to dilate when an “article” is understood mostly as a delivery vehicle for pictures of a sexy celebrity. The words stack up under certain kinds of headlines that also adhere to strict conventions as to size and tone, and eventually they appear alongside certain kinds of photos and illustrations with certain kinds of captions on pages of certain dimensions that are often shared with advertisements. Just as shooting film for a Hollywood movie is never just filming and acting in a TV ad is never just acting, writing for a magazine is never just writing.Chris Anderson, author of The Long Tail, is currently writing a book about the free economy. That's where people and companies give things away but still manage to make money by selling something that relates to the give-away. You can find an entire series of articles by Anderson here.
When copies are super abundant, they become worthless.He lists eight "generatives" that can't be copied: immediacy, personalization, interpretation, authenticity, accessibility, embodiment, patronage, and findability. I don't want to explain them all here, but some of them possibly relate to animation on the web.
When copies are super abundant, stuff that can’t be copied becomes scarce and valuable.
When copies are free, you need to sell things that can not be copied.
Well, what can’t be copied?
What artists in animation don't understand like they should is that companies don't care about them. Artists want to believe that companies do, but it's not the way things are....This is absolutely true, as are the comments about why older artists often become the targets of companies looking to save money.
It's nothing personal. They're not trying to be mean or cruel. They just have their budget to get down and you're a hindrance to that. So they get rid of you. Nothing personal about it at all.
8:00 PM | Chuck Jones: Memories of Childhood (2009) |
8:30 PM | Night Watchman, The (1938) |
8:40 PM | Prest-O, Change-O (1939) |
8:50 PM | Sniffles and the Bookworm (1939) |
9:00 PM | Elmer's Candid Camera (1940) |
9:10 PM | Scent-imental Over You (1947) |
9:20 PM | Haredevil Hare (1948) |
9:30 PM | Duck Amuck (1953) |
9:40 PM | One Froggy Evening (1966) |
9:50 PM | What's Opera Doc (1954) |
10:00 PM | Dot and the Line, The (1965) |
10:15 PM | Bear that Wasn't, The (1967) |
10:30 PM | Chuck Jones: Memories of Childhood (2009) |
11:00 PM | Phantom Tollbooth, The (1969) |
12:30 AM | Night Watchman, The (1938) |
12:40 AM | Prest-O, Change-O (1939) |
12:50 AM | Sniffles and the Bookworm (1939) |
1:00 AM | Elmer's Candid Camera (1940) |
1:10 AM | Scent-imental Over You (1947) |
1:20 AM | Haredevil Hare (1948) |
1:30 AM | Duck Amuck (1953) |
1:40 AM | One Froggy Evening (1966) |
1:50 AM | What's Opera Doc (1954) |
2:00 AM | Dot and the Line, The (1965) |
2:15 AM | Bear that Wasn't, The (1967) |
2:30 AM | Chuck Jones: Memories of Childhood (2009) |
3:00 AM | Phantom Tollbooth, The (1969) |
4:30 AM | 1001 Arabian Nights (1959) |