



Reflections on the art and business of animation.


Many know it as the Fox/Dreamworks design, and it goes a little something like this: hire yourself a group of recognizable voice actors, preferably from mediums (TV, music) that provide some conceptual crossover appeal; take your spec screenplay and strip it of anything remotely resembling complicated characterization or narrative; insert multiple examples of lame pop culture quipping, everything from tempered Top 40 hits to fame whore in-joking; offer up a few mindless musical montages; and don’t forget the borderline offensive toilet humor and bodily fluid/noises jokes. Wrap it all up in a ribbon of riot act ridiculousness, a level of ADD inspired attention spanning that will leave the underaged spent and the adult feeling they got their Cineplex-inflated money’s worth, and you’ve got a F/D derivative. And a big fat hit, probably.At Cinematech, Scott Kirsner wonders why Disney is pushing the Blu-ray version of Sleeping Beauty so hard while not making it available for downloading.
My point: why spend all that marketing money to remind people about the existence of a 50-year old movie if you're not going to offer it in all the formats people might want to watch it in?The New York Times reports on Disney's high end approach to merchandising.
Also, Apple said last year that there were 500 million active iTunes users, and about a million new downloads of the software every day. The most optimistic projections about Blu-ray players envision that there will be about ten million of them in use by the end of this year. (And yes, that includes those built in to Sony's PS3 game console.)
So you're going to spend millions of marketing dollars to sell to a potential audience of 10 million instead of 500+ million? I own some Disney stock, and that don't make sense to me as a shareholder.
The most expensive piece of clothing sold by the Walt Disney Company six years ago was a $75 sweatshirt embossed with a mug shot of Mickey Mouse. By Magic Kingdom decree, home furnishings were required to exhibit at least one Disney character, leading to children’s play rugs ($65, in Pluto) and nightlights ($9.95, in Winnie the Pooh).
Disney still peddles all those things. But now the company also sells $3,900 designer wedding gowns — no characters in sight — and women’s cashmere sweaters “inspired by Tinker Bell.” Interior design offerings include $2,800 leather club chairs and $6,000 chandeliers patterned after the Art Deco dĂ©cor in Mr. Disney’s former office. One of the company’s new products: couture soap.
Welcome to Disney, the “lifestyle brand.”
Allan Holtz's blog, Stripper's Guide, dedicated to comic strips, has reprinted a 1919 article by an animator named Bert Green from The Student's Art Magazine, explaining the process of animation as it existed at the time. Among the revelations are:Cartoons like the “Katzenjammer Kids,” “Happy Hooligan,” “Mutt and Jeff,” etc., that run five hundred feet, require a staff of from fifteen to thirty people, men and women, to produce this amount of animated cartoon a week, with salaries ranging from ten to three hundred dollars per week, so you can readily get some idea of the time and expense involved. Cartoons such as these contain from two thousand to three thousand drawings, and it takes two photographers one solid week working into the nights under pressure to photograph these drawings.There are references in the article to Winsor McCay and Frank Moser. One other interesting thing is that Green's assistant was a woman referred to as Miss Kelly, with no first name mentioned unfortunately.
The awards are often a rebuke to mainstream Hollywood, where the creative community gets to place art over business. The big question is whether the Academy membership, whose votes determine the nominees and the winners, will go along with this approach.As early as midsummer Joe Morgenstern, The Wall Street Journal’s film critic, was arguing that “Wall-E” should be considered for best picture. “The time to start the drumbeat is now,” he wrote in a July 12 essay, noting the extreme difficulty animated films, while hugely popular, have faced in vying for the most prestigious Oscar. Only one, Disney’s “Beauty and the Beast,” released in 1991, has ever been nominated for best picture.
“If we didn’t do it, I don’t think we’d be giving the movie its due,” Richard Cook, chairman of Walt Disney Studios, said of the decision to promote “Wall-E” for the top prize, even if that complicates the movie’s simultaneous bid for the more easily won award as best animated feature. One problem is a presumed tendency to split votes. Academy members can vote for a film in both the best picture and best animated feature categories. But they may not be inclined to do that or even know that the rules permit it.

A rather startling layout from Chuck Jones' Bear Feat. The trees are an animated pan, adding even more interest to the shot.

Europa Film Treasures, an online archive of films, has a section devoted to animation. The highlights of that section, by far, are two films produced by George Pal: The Philips Broadcast of 1938 and the Puppetoon Tulips Shall Grow (pictured above). Both are from excellent colour prints and include the original titles.


October 4 is Buster Keaton's 113th birthday. I admire many film makers and artists, though for some reason, Buster's birthday sticks in my head and the others don't. I think that John Ford was born in August and I have no idea what month Chaplin was born. Walt Disney, Walt Kelly, Howard Hawks, etc. -- I couldn't tell you what day they were born if my life depended on it.I found your name through your blogs, but feel that my naive question might be appropriate for your readers.I can't name the short, though I remember the gag. Most likely, it's a Terrytoon. If anyone can name the cartoon, please comment.
I am the Process Architect at the Albert Einstein College of Medicine in New York City. My job is to re design operating processes, particularly when they are changed by installing computer automation. At a recent conference, my peers and I discussed our problem in explaining what we did.
I remember seeing a early black & white animated short that I felt captured the essence of the problems we all work on. I am trying to identify the short so I can acquire a copy.
In the short, a group of mice is taking mail from a basket and sorting it into a series of mail slots. On the back of the slots are a series of mail chutes that merge into one chute that drops the mail in a basket where a group of mice takes it and sorts it into a series of mail slots. On the back of the slots are a series of mail chutes that merge into one chute that .... and so on.
As you might image, Process Architects seek out and re-design that sort of process.
I am not a student of animation. I am seeking someone who is and can help steer me to the short. Can you tell where to look or how do the research that will lead me to the short?
People try to pretend like they have the answers. They don't have the answers. Man, I still think William Goldman had the best quote ever: "Nobody knows nothing." When I sit across the table from these executives and they're telling me stuff, in my mind I'm saying, "You don't know what you're talking about. You don't have a crystal ball. You don't know what this thing can do. All you're thinking about is saving your neck and your job."I understand that self-preservation is Rule No. 1, but I don't have a lot of respect for these people. I'd rather they said, "I'm doing this because I got to save my job." That I can respect. But when it comes to aesthetics, or film history, or what's happening, they don't know.

We've all had bad photographs taken. I'm sure that everyone reading this has cringed at a driver's license, passport or yearbook photo of themselves. It's unusual, however, for a publisher to use such a bad photograph on the cover of a book that they want people to purchase. This book, out in October, is aimed at the 9-12 age range. No doubt many children would love to know more about Pixar and animation, but I can't imagine that the above photo will encourage them to reach for this book.
MASTER CLASS:John Canemaker and Dick Williams will be doing something similar at the Ottawa International Animation Festival next week, though I understand that event is already sold out. I saw a public appearance by Dick Williams several years ago in Toronto and he is definitely worth seeing. Unfortunately, I won't be able to attend either of the above appearances.
RICHARD WILLIAMS IN CONVERSATION WITH JOHN CANEMAKER
Monday, September 22
7:00 p.m.
The Roy and Niuta Titus 2 Theater
Three-time Academy Award winner Richard Williams discusses his long and influential career in a conversation with animation filmmaker and historian (and fellow Oscar-winner) John Canemaker. Williams, who was awarded Oscars for Special Achievement and for Visual Effects as the director of animation of the Walt Disney/Steven Spielberg blockbuster Who Framed Roger Rabbit (1988) and for his short film A Christmas Carol (1971), is one of the finest animation filmmakers of our time. His stunningly crafted, award-winning films have featured the work of veteran animators from the Disney studio's "Golden Age" and from Warner Bros. Cartoons, most notably Grim Natwick (Snow White), Art Babbitt (Fantasia), and Ken Harris (Bugs Bunny). Williams also learned from his friends Milt Kahl (Pinocchio, The Jungle Book), and Frank Thomas (Bambi, Cinderella). A distillation of his acquired knowledge went into the exuberant animation he directed for Who Framed Roger Rabbit and, most recently, into an unparalleled and indispensable series of instructional DVD master classes based on his bestselling book The Animator’s Survival Kit.
Illustrated with clips from Who Framed Roger Rabbit, The Charge of the Light Brigade, A Christmas Carol, Raggedy Ann & Andy, the animated titles from The Return of the Pink Panther, award-winning commercials, segments from The Animator’s Survival Kit, and more.
Organized by Joshua Siegel, Associate Curator, Department of Film, and John Canemaker.
Perdita's entire spine, from head to tail, is drooping, showing her to be exhausted. Facially, her eyelids are partially closed and drooping, while a single line beneath each eye, indicating a bag, reinforces how tired she is. This one drawing shows the power of cartooning. What Hal King has done here is to isolate what conveys the necessary emotion. Adding more detail to this drawing would not strengthen it; additional detail would distract from what's important. The point of cartooning (and animation) is to strip away everything that doesn't contribute to the desired statement and to play up what's left.